Coffee Insurrection Heroes
Chapter #26Mahsa Niyayesh
Mahsa Niyayesh's Interview. She is the founder of the Women's Association of coffee in Iran,
Mahsa NiyayeshThe Interview · 13 Questions
Key Insights from Mahsa Niyayesh
- Founder & Director of the Women's Association of Coffee in Iran.
- Started her coffee journey as a barista in chain cafés before founding the Association.
- Favorite brewing method is syphon — "for me it's simply delicious."
- Recommends Iranian roasters Girifin and Harpag as great to check out.
- Champions women in coffee, highlighting that women focus on craft and quality over pure income.
- Adapted to COVID by moving businesses online and supporting hospitality through the crisis.
- Believes specialty coffee's next decade will bring new discoveries and flavors.
- Plans to visit every coffee plantation and keep learning — "the coffee world doesn't end."
- Advocacy mantra: "Don't let any barrier block your goals.
Introduce yourself: who are you, where are you from, where do you work and what’s your job.
I’m Mahsa Niyayesh from Iran and Tehran; I’m the founder of the Women’s Association of coffee in Iran, and now I’m the director.
When and why did coffee become important to Mahsa Niyayesh?
I worked in a series of great chains as a barista girl, something beyond the coffee world.
What was the first coffee that changed Mahsa Niyayesh’s understanding of flavor?
Yes, it was a long time ago, when I was preparing coffee for customers, and they said “This cup is more than a cup of coffee”. At that moment I realized that coffee can be so much more.
What does Mahsa Niyayesh enjoy most about working in coffee?
I come to my office every morning and read amazing stories of other women that work in the coffee world here in Iran. We support them, sharing the wonderful stories of these powerful women, so they always win.
What’s your favorite brewing method and why?
I ‘ve always said that syphon is the best coffee: for me it’s simply delicious.
What is the best coffee Mahsa Niyayesh has ever tasted?
The best coffee I’ve ever had was the one made by the hands of my best friends, and it always is. Everytime.
Which coffee origin does Mahsa Niyayesh favor most?
I like to travel to the farmers’ countries, they work with the women of the farm, and each has a great deal to say, I’ve always admired these women and I’m eager to meet every one of them.
Suggest us a roastery to check (not the one you working at/you use at work).
There are lots of roasters in Iran that I can tell you, Girifin and Harpag among the others. They work with experts, and I know them well.
What’s the most important things you’ve learnt while working in the business?
The most important thing I’ve learned in my work and my business is that the women’s activity in the coffee worlds is really important; because often men think mostly about income-making, while often women love their job, and they work with the goal of preparing something beautiful and perfect.
How your work and the specialty coffee world are coping with Covid and the new challenges for hospitality ?
For a long time, coffee shops closed and restaurants shut down, and the unions set up a variety of notifications, such as the prohibition of movement and closure of the business, but we are trying to get out of this crisis. Often businesses became online, and that’s why I’m pretty sure we would see each other online.
How do you see the specialty coffee scene in 10 years?
I can see something really beautiful happening to specialty coffee in 10 years: new discoveries, new flavors… It’s going to be wonderful.
Where do you see yourself in 10 years?
I hope that in the next 10 years I’ll have travelled to all the coffee plantations and collected a lot of information. I’m always searching for new things to learn, especially, because the coffee world doesn’t end.
Any last word? Any tip or suggestion you wanna share with someone that want to start this path?
I tell all the people who start this way “Don’t let any barrier block your goals. We’re in Iran and we don’t have coffee plantations, but we have tea plantations. We have internal problems and we have not left the disease behind yet, but we continue to work with coffee”. Plus, remember to always keep yourself in sync with the expertise in the world. Go on and be strong.
Best Cup
"The best coffee I've ever had was the one made by the hands of my best friends, and it always is. Everytime."
More Photos



Author
Tanya Nanetti is a specialty coffee journalist, writer, and coffee educator dedicated to documenting the people, places, and stories behind the global specialty coffee movement.She writes about specialty coffee shops, roasters, coffee origins, brewing techniques, sensory experiences, and the professionals shaping the future of coffee culture.As a certified coffee trainer and contributor to international coffee publications, including Barista Magazine and Standart Magazine, Tanya combines journalistic research with hands-on coffee knowledge to explore the evolution of third wave coffee worldwide.Through interviews, guides, and coffee stories, she helps connect coffee professionals and enthusiasts with the communities, craftsmanship, and innovation behind every cup.
More Coffee Heroes
Coffee Insurrection Heroes
Conversations with the people behind the cup.